7 Things to Plan for Your Website In 2017

As the year draws to a close, it’s a good time to make some preparations and plans that you want to achieve for the new year in 2017. As you’re coming up with new strategies for your business, don’t forget about one of your most valuable assets: your website.

After all, your website is the hub of all your activities and the gateway to your business. It’s the place where your customers, fans and new visitors come to learn more about your products and services.  Knowing all that, it only makes sense to spend a little time getting your website ready for the New Year. Today, we want to share with you 7 things that will help you get your website ahead for the next 12 months.


1.  Create a marketing video – users are craving for richer experiences

Videos are a great way to tell a story,  and a simple idea can be produced into a great video for under a £500.  Sketch your ideas,  create a story board and messaging.  An animated video can be a fun way to get your point across.


2. Create a content marketing plan

It’s a good time to get prepared for 2017.   As you plan out your marketing strategy for the next year, take a moment to create an editorial calendar not only for your blog but for your social media as well. Consider the important dates throughout the year and start your promotional posts to build excitement for the upcoming season well before it actually begins.  By planning your content to fit around important dates, you will be able to build hype and anticipation with your fans for an event or new product launch.


3. Check Your Websites Speed and Performance **

Ensure your website is loading fast and scoring high on the Google page speed insights test.   Page loading times are so influential in many of Google’s metrics that can not only hurt your SEO but lead to poor user experience as well.   A score of below 85 will most definitely be effecting your SEO and keyword positions.   It’s no co-incidence that the higher ranking websites on Google have faster loading websites and score highly on this test.  Slow landing pages and a poorly coded website can also hurt your Google adwords account score,  which means you will no doubt be paying more for your clicks.  This can amount to a lot over wasted budget over time.


4.  Check Your Visitor and Page Performance:  create a new or revise your landing pages

Now is a good time to log into your analytics program and see how well your website performed in terms of monthly visits and page views. If your bounce rate is very high, take a look at the pages where visitors are leaving your website and consider what you can do to improve. Is the content outdated or irrelevant? Is the page difficult to read or follow?  Analyse your website traffic and see which pages are getting the most traffic.   Are they staying on the page and interacting with your content and call to actions.  Create some experiments with 2 different page designs and see which one wins.  Change and add to your page designs and continually improve to help increase your conversion rates, to generate more leads and online sales.


5.  Develop your Facebook page – it’s here to stay

Unlike Twitter,  which is on the decline,  Facebook is a great place to market some businesses and products.  How many businesses setup a Facebook page but don’t really post any activity.  Either they don’t have time or don’t think it will be effective.  When planned properly,  Facebook can be a great tool to grow an audience.   Why not create a competition or a video to impress your fans.


6.  Survey Your Customers

It’s always good to know how you well you are performing or what your business can improve upon.  There’s no more honest opinion than from your existing clients.  Why not setup an online survey – just takes a few minutes.


7.   Draft a Digital Marketing Plan for 2017

This can be a pretty big undertaking, but for now…

  • Why not just, write down the marketing & sales activities you intend to carry out next year.
  • Create a budget and commit to investing in digital marketing & sales.
  • Make sure you’ve got a simple way to measure your activities… so you know what’s working and what’s not.
  • And most importantly, put all of these activities into a calendar, assign responsibilities and then share the calendar with all involved. Then hold everyone accountable.
  • As part of your 2017 plan… commit to “doing something” every day/every week/every month.
  • As you think about your goals for next year, don’t just focus on the end result… set goals for the activities that will help you achieve the end result. e.g. number of sales calls per week, frequency of social media posts,  number of visitors or keyword ranking positions.