Summary.


British Medical Journal (BMJ)

One Click Digital were approached by the British Medical Journal  to increase their readership and signups for their medical journals, and create global campaigns for world health days.

Strategy.

 

One Click Digital were faced with the challenge to increase the number of visitors to the journals.bmj.com site in order to generate improved subscriber rates and views. Focus on medical specialities to overseas and UK medical professionals. Our key goals were to:

 

Increase subscriber rates

Lower the cost per click.

Keyword analysis for global targeting for World health campaigns.

Provide accountable reporting