Summary.


MyProtein

The core aim was to increase online sales across the UK and Europe for a wide range of sports supplements. This was achieved through Google organic search for a wide range of keyword targets including; ‘protein’, protein shakes’, ‘sports supplements’ and ‘whey protein’.

Strategy.

 

 

A combined SEO, social media, online PR and blog outreach campaign to increase brand awareness and launch new products through the following tactics;

 

Research and analysis across various topics, verticals and customer behaviour.

Engage with social media influencers through social media outreach.

Create a content strategy across product channels.

Garner quality links through link baiting campaigns and blog outreach.

Publishing of content via social media channels

SEO Campaign Results.

The SEO Campaign ran for 12 months and resulted in a 81% increase in traffic from keyword ranking positioning.

245

followed links in the first 3 months

7

competitive keywords in the top 5 positions in Google

34

percentage increase in traffic in 6 months