Summary.


The OutDoorLook

The primary aim  was to increase conversions and sales through a more consistent design and customer journeys, as well as through utilising the best fit digital marketing channels.

Strategy

 

We created wireframe designs from best practice UX/UI methodologies and made the website journeys more efficient and easier to navigate.

 

We implemented Google Merchant Centre and synchronised WooCommerce products directly to Google Shopping using automated API technology – this produced an instant boost to sales, increasing turnover by over 2500% in 6 weeks. Our key goals were to:

 

Drive more online sales

Increase visitor time and stickiness of the website.

Easier navigation and usability

Secure the website against hackers

Speed up the load time of the wordpress platform and theme framework

Capture customer data to further grow CRM communication.