The core aim of our digital strategy was to provide new players and existing customers with a better online booking experience and be able to serve up relevant content to targeted demographic . Our key goals were to:
Drive more online court bookings.
Increase signup to newsletters for adult & kids tennis camps.
Clearly display and be able to update tennis session timetables
Upsell tennis holidays from the website
Provide a postcode search facility to show the nearest tennis centre to new members
Capture customer data to further grow CRM communication.