Will to Win

The core aims was to re-brand and refresh the website design, with the objectives of simplifying the experience for new and existing tennis members, so they can easily find the nearest tennis centres, coaching camps and book courts with ease.

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The core aim of our digital strategy was to provide new players and existing customers with a better online booking experience and be able to serve up relevant content to targeted demographic . Our key goals were to:


Drive more online court bookings.

Increase signup to newsletters for adult & kids tennis camps.

Clearly display and be able to update tennis session timetables

Upsell tennis holidays from the website

Provide a postcode search facility to show the nearest tennis centre to new members

Capture customer data to further grow CRM communication.

Tennis for All.

Their motto is ‘Tennis for All’ who’s aim is to achieve this through their vision ‘To get more people in the UK playing more tennis and keeping fit all year round by providing attractive, accessible and affordable facilities in public areas